SEM Plan Preamble

The Strategic Enrollment Management (SEM) plan sets outcomes and objectives that will create sustainable and appropriate enrollment for HSU over the next five years while also supporting our efforts to reach our Graduation Initiative 2025 goals. Appropriate and sustainable enrollment levels are critical to the success of HSU students and to the financial stability of the university as a whole. This plan sets measurable targets for recruiting and retaining full-time California-resident students while maintaining current efforts to recruit and welcome out-of-state and out-of-country students to HSU’s diverse community. It will allow HSU to measure our success in creating a stronger sense of belonging, measure our efforts to address student basic needs, and enhance the effectiveness of student advising. The plan is the result of a spring 2018 collaborative effort that included HSU staff, faculty, students, and administrators. The campus community provided feedback via meetings, dialogues, open forums, and online comments. Outcomes and strategies were refined in response to calls to ensure that racial equity, inclusion, and diversity were addressed throughout the plan. This is a living document, and progress toward these outcomes will
be continually assessed and discussed to guide our collective effort to support student success.

HSU has experienced one of the most radical shifts in student demographics in the CSU, and our SEM plan embraces this change. The Office of Institutional Effectiveness’ Fall 2017 environmental scan details increases at HSU in first-generation students and Pell-eligible students since 2010: Enrollment of new first-generation students rose from 46 percent to 57 percent for first-time undergraduates and from 45 percent to 54 percent for transfer students. Meanwhile, enrollment of first-time undergraduates who are eligible for Pell Grants rose from 46 percent to 54 percent, while the percentage of Pell-eligible new transfer students grew from 49 percent to 61 percent. There has also been a marked increase during this time in the percentage of new undergraduates (first-time and transfer) who are members of traditionally underrepresented populations and are either first -generation or Pell eligible. Specifically, the percentage of first-time undergraduates who are both first-generation and underrepresented increased from 26 percent to 40 percent, and the percentage of first-time undergraduates who are both Pell eligible and underrepresented increased from 26 percent to 38 percent.

HSU’s student body reflects and will continue to reflect both the population of the state and the CSU mission of access. HSU has a moral imperative to foster the holistic success of our students through both recruitment and retention practices. We strive to achieve this by offering students a welcoming environment in which to live, learn, and pursue academic excellence. We have an obligation to acknowledge the lived experiences of our students and construct aligned social and academic support they require in order to attain their academic goals. Retention is relationships, and establishing opportunities for students, staff, faculty, and administrators to create meaningful connections on both personal and academic levels. Meeting sustainable enrollment numbers, closing the opportunity gaps, creating spaces in which students can thrive, and laying the foundation for satisfying lives after graduation are outcomes we can expect from this plan.